“Across the Pond” Debut Episode Spotlights Finnish Country Artist Jyka

With over a decade of experience in NASCAR, I’ve built a dynamic career spanning media, public relations, sponsorship acquisitions, and brand representation. My 13-year journey included roles ranging from promotional model—as Miss Valvoline—to business owner, having launched an apparel line specifically tailored for female motorsports fans. I also owned and operated two media outlets within NASCAR, and my work behind the lens led to shooting for Getty Images at some of the sport’s biggest events. These diverse experiences gave me a 360-degree view of the motorsports industry, both on and off the track. Outside of NASCAR, I spent time working in minor league baseball with the Pioneer League—broadening my understanding of sports marketing and fan engagement in a different arena. In addition, I hold a degree in audio engineering and began my career in music at the renowned Sumet-Burnet studio in Dallas, Texas. Having grown up in recording studios from the age of nine, music has always been my first love. My time in Dallas also included hands-on experience in artist booking and management, where I supported emerging bands through label signings, tours, and the often unpredictable realities of the music business.